Entertainment-Education Curriculum
Stories That Matter: Communication for Social and Behaviour Change
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Browse through our library of resources for each of the classes associated with the course.
Class Presentations
What is Entertainment-Education? History, Definitions and Impact
Riding the A TRAIN for Entertainment-Education Program Creation
Steps to Behavior Change
Behavior Theories and Entertainment Education
Audience Segmentation – Dividing and organizing an audience into groups who have similar communication needs, preferences, and character
Modeling Behavior Change – Through Storytelling
Key Principles of Behavior Change
MARCH Approach Example
Key Principles of Behavior Change
PATHWAYS to CHANGE – Integrating Theory and Research into Behavior Change Communication
Behaviour Change as Drama – A Hero on a Journey
In Her Skin – Giving the Transitional Character Motivation and Point of View
Evaluation of Entertainment-Education Programs
