CCP - Entertainment Education Curriculum

Entertainment-Education Curriculum

Stories That Matter: Communication for Social and Behaviour Change

Menu

  • About the Course
  • Classes
  • Readings & Exercises
  • Resources
  • Assignments
  • Teacher’s Notes
  • News & Events
  • Videos

About the Course

Trolltunga, Norway
Andrew Whaley
Andrew Whaley is a writer and dramatist whose career spans four decades. His early stage plays in his native Zimbabwe – notably The Nyoka Tree, Platform 5, The Rise and Shine of Comrade Fiasco, Great Escape – helped define Zimbabwe’s post-independent theatrical output. He was also a key actor and storyteller in that country’s nascent film industry. He wrote award winning films like More Time, Everyone’s Child and Yellow Card, in collaboration with producers, Media for Development International, a partnership that extends to this day. In 2017, MFDI produced three of his film scripts in Tanzania, East Africa. Tunu and Fatuma were twin elegies to women and youth on the land. Bahasha, filmed in December 2017 on location near Mt. Kilimanjaro, was the story of a community leader ruined by one act of corruption. Whaley has written a memoir of South African pop legend, Brenda Fassie, co-produced a documentary film, Black Star, about African football, for Channel 4 UK. Since 2001 he has also helped to write and facilitate hundreds of hours of radio drama in East, West and southern Africa, where he is a specialist in designing stories for radio, film and television using Social and Behaviour Change Communication. Three of his radio plays have been commissioned for BBC Radio 4. He also wrote two seasons of the popular TV series, Siri ya Mtungi in East Africa, and collaborated with CCPP and Hum TV in the story making of Pakistan TV series, Sammi. He lives in Cape Town with his wife, two sons and two daughters.
Trolltunga, Norway
Caroline Jacoby

Ms. Caroline Jacoby, who has over 18 years' experience in social and behavior change communication At Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, she is currently providing technical assistance to a Gates-funded Family Planning program in Nigeria and USAID-funded nutrition and family planning programs in Nepal. She is an expert trainer in behavior change communication, television and radio program design and production and in monitoring techniques. She teaches a course – Entertainment-Education for Behavior

Change – at the Johns Hopkins Bloomberg School of Public Health. Ms. Jacoby is based in Baltimore, Maryland.

Center for Communication Programs developed this course under Empowerment, Voice and Accountability project, implemented in partnership with Palladium Pakistan, with the support from UK Aid. Center engaged , a dramatist and an academic to develop the course.

The purpose of the course is to change the common perception that entertainment cannot educate. It proposes that relevant, conscious stories that tackle meaningful social issues are, in fact, synonymous with entertainment, and that stories that inspire, provoke and lead dialogue in society are desirable.

There is an unmet need in Pakistan for powerful, engaging stories on sometimes difficult and challenging subjects.

The EE-SBCC course is designed to reflect and engage with the fluid and changing realities of Pakistan today. Thus, a course in SBCC would aim to empower students with the tools to engage audiences in issue-driven, socially relevant drama. The course also seeks to give students the critical wherewithal to tell important stories, thus changing the social narrative from one of apathy, escapism and division to one that strengthens national dialogue and encourages healthy and responsible questions about culture and society.

EE-SBCC is character-driven drama. Thus the approach is not didactic and preachy. Students learn the methodology for designing and writing education entertainment using characters on a journey of change. The skills learned during this course can be brought to bear in many social sectors where Behaviour Change Communication is employed at the policy and administrative level in the government, for advocacy in private and non-governmental institutions and as a storytelling tool for creative personnel in the arts.

The course design is influenced by the specific needs of individual institutions in Pakistan. For more on the development of the course, click here.

Overarching Goals

  1. Develop student knowledge and skills to be prepared to infuse the entertainment industry with socially relevant material.
  2. Enable students to understand and use Entertainment Education for Social Behaviour Change as a tool for creating stories that inspire positive change, empower and enlighten individuals and communities.
  3. Students will produce an artistic product (up to scripting) that integrates the principles of Social Behaviour Change Communication.

Overarching Objectives

  1. Explain the principles and potentials of Communication for Social and Behaviour Change
  2. Use behavioural theory to inform their program.
  3. Develop a creative brief (guide for program writers and evaluators)
  4. Describe behaviour change drama with a transitional character.
  5. Develop characters, including the transitional character, linked to behavioural objectives, character profiles, setting, themes and universe.
  6. Write behaviour change drama storylines and treatment.
  7. Develop scripts.

Course Requirements

Participation (10%)
Written Assignments (90%)

The students (in groups or individually) will develop a 3-episode drama serial (TV or Radio or Internet based) Potential student projects may be around any social topic. However, CCPP group has developed background briefs (see Annex 1.1-1.8) If a student or group wants to select a different issue, they will need to do their own research.

Contact us

Frequently Asked Questions

Find us online

The Entertainment-Education Curriculum Initiative is part of the Empowerment, Voice and Accountability Project, implemented in partnership with Palladium Pakistan, with the support from UK Aid.