Project Category: Social and Behavior Change

PAIMAN was a USAID-funded programme implemented by John Snow Institute in partnership with Center for Communications Programs. The Programme started in October 2004 and completed in Decembert 2010. Its goal was to reduce maternal, newborn, and child mortality in Pakistan and implemented in 24 districts in all four provinces and in Azad Jammu and Kashmir. Center was responsibile for design, implementation and evaluation of one of its five objectives of incrasing awarenesss and promoting positive maternal and neonatal health behaviours.

Center for Communication Programs, along with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU?CCP) as lead, Mercy Corps and Rural Support Program Network has been chosen to lead the Health Communication Project (HCP) in Pakistan. HCP is a six-year, $24.5 million project funded by the U.S. Agency for International Development (USAID).
The project envisions a Pakistan where individuals, families and communities advocate for their own health, practice positive health behaviors and engage with a responsive health care system. HCP will address family planning and maternal and child health, such as timely ANC attendance, in the Sindh province in Pakistan. The project will work to create enabling environments for change, bolster social networks and empower community members with a sense of self-efficacy. Activities will include social and behavior change communication interventions, such as designing and developing an aspirational health communication campaign and an effective package of SBCC interventions at the individual and household level; advocating for more investment in and coordination of behavioral programming; and, strenghtening the capacity of local agencies to implement SBCC activities.