Media Product: Television Commercials

Public Service Message on Early Bathing

Public Service Message on Early Bathing

In January 2018, Center, in collaboration with International University Islamabad Pakistan, with support from Palladium Pakistan, held the first national convention on an important health issue regarding newborn health. Pneumonia is one of the leading causes of newborn and infant mortality. The local tradition of giving a bath to newborn, for the purpose of giving Azaan in ear, may lead to hypothermia, which in turn may lead to pneumonia and can prove to be fatal. Islamic scholars from all school of thoughts, unanimously agreed that Azan can be given in the ear of a newborn without giving a bath. This Public Service Message is promoting the same national declaration of Islamic Scholars on this issue. 

 

Lady Health Worker TVC

Lady Health Workers

This commercial is to promote and give recognition to the Lady Health Workers’ network which is the backbone of Pakistan’s basic health care services. This network provides health related information and services to their communities at their doorstep.

Family Planning TVC

Family Planning

This commercial informs about different family planning methods to choose from, for men and women, and both short-term and long-term reversible methods of contraception, which fits your needs and circumstances.

Exclusive Breastfeeding TVC

Exclusive Breastfeeding

This commercial talks about the importance of exclusive breastfeeding for the first six months of a child and the benefits it has for child’s growth.

Immunisation TVC

Essential Immunisations

This commercial stresses on the importance of essential immunisation of children, even though if one has to overcome access barriers.

Skilled Birth Attendant TVC

Skill Birth Attendants

This commercial is on the critical importance of skilled birth delivery during pregnancy and identifies four skilled birth attendance, namely Doctor, Nurse, Midwife and the Lady Health Visitor.

Postnatal Care TVC

Postnatal Care

This commercial talks about the importance of postnatal care soon after and after six hours of delivery for both mother and the child.

Newborn Care TVC

Newborn Care

This commercial is on newborn care in general and specifically on delaying bath to children for at least six hours after birth for prevention from pneumonia.

Birth Preparedness TVC

Birth Preparedness

This commercial talks about how birth preparedness can help families to overcome any possible complications, especially by arranging money, transportation and identification of health facility and skilled birth provider.

Antenatal Care TVC

Antenatal Care

The commercial highlights the importance of antenatal care, especially at least four visits to health providers, to prevent from any possible complication before or during pregnancy.

Breastfeeding TVC

Breastfeeding

The commercial underscores the importance of breastfeeding in general and specifically exclusive breastfeeding for first six months for improved health of children; it also addresses common misconceptions about breastfeeding.

Diarrhoea – TVC

Diarrhoea

This commercial is on treatment of diarrhoea and precautionary measures needed to limit the loss of water and minerals in children.