About the Programme
Center for Communication Programs Pakistan, an affiliate of Johns Hopkins Center for Communication Programs Global Network and the region’s premier communication institution, invites applications for its flagship Excellence in Strategic Communication skills-building program. This workshop is built upon Center’s more than three decades of leadership in design and delivery of transformative programmes across development, policy, and commercial sectors for improving practices, influencing decisions, and strengthening systems.
Designed for today’s rapidly evolving communication landscape—shaped by artificial intelligence (AI), changing media consumption patterns, shrinking attention spans, and an increasingly saturated media environment—the workshop equips participants to design and deliver communication that cuts through the noise and creates meaningful, measurable impact.
Each participant will bring a communication challenge to this workshop with a promise to leave with an actionable and impactful communication strategy.
Who Should Attend?
This programme is designed for communication professionals, senior managers, and supervisors interested in mastering organizational communication, including:
Duration
Three-day intensive workshop programme
Workshop Locations, Dates, and Application Deadlines
| Location | Workshop Dates | Application Deadline |
|---|---|---|
| Islamabad (Group 1 & 2) | August 3–5, and August 6–8, 2026 | July 26 |
| Lahore | August 17–19, 2026 (tentative) | August 3 |
| Islamabad (Group 3) | August 24–26, 2026 (tentative) | August 10 |
| Quetta | September 2–4, 2026 (tentative) | August 17 |
| Karachi | September 6–8, 2026 (tentative) | August 24 |
| Peshawar | September 14–16, 2026 (tentative) | August 31 |
Programme Structure
| Modules | Key Topics Covered |
|---|---|
| Understand a Communication Challenge | Introduction to strategic communication; role of strategic communication in leadership, change management and impact; evolution and theories of communication; types of communication; communication audits; stakeholder and audience analysis; situational analysis; communication research. |
| Design for Leadership & Change | Communication strategy; Theory of Change; behavioural insights; audience segmentation; message architecture; creative briefs; campaign planning; other strategic design models and frameworks. |
| Create Messages and Content to Move People | Storytelling; human-interest stories; press releases; visual essays; photography; multimedia content; message testing; content refinement. |
| Mobilise Partners and Resources | Media engagement; dissemination planning; digital communication; earned and paid media; journalist and stakeholder databases; communication calendars; monitoring systems. |
| Measure for Impact & Evolve | Results-based communication; indicators and KPIs; media analytics; knowledge management; learning reviews; adaptive communication; measuring organisational impact. |
Skills You Will Take Away
Workshop Methodology
The programme combines:
Participant Learning Needs Assessment
Following registration, participants will complete a brief Needs Assessment to identify their roles, experience, learning priorities, and communication challenges.
The results will be used to customize examples, case studies, practical exercises, and discussions, ensuring that the workshop is closely aligned with participants’ needs and aspirations.
Workshop Fee Includes
The workshop fee covers:
Participants are responsible for arranging and covering their own travel, accommodation, and any incidental expenses.
Workshop Fee
PKR 150,000
One Hundred Fifty Thousand Rupees Only
Taxes: The fee is inclusive of all applicable taxes.
Group Customization: For larger teams, this workshop can be fully customized to meet your specific group requirements.
Contact and Application Details
For queries or more information, please write with the subject line “Excellence in Strategic Communication Workshop” to:
Please refer to the Workshop Locations, Dates, and Application Deadlines section above, then use the link below to submit your application.
Workshop Facilitators
Leads Center’s strategic direction with over three decades of experience in communication, social and behaviour change, and large-scale public sector and development programmes.
Specialises in strategic communication, systems transformation, and institutionalising social and behaviour change across development, policy, and public engagement.
Leads Center’s work in media, storytelling, and public engagement, with extensive experience in strategic communication campaigns and multimedia production.
Behavioural scientist and policy expert specialising in behavioural insights, systems design, and evidence-informed strategy development.