Center in collaboration with Palladium Pakistan and support from UK Aid held Round 2 of the ‘Workshop on Entertainment-Education for Academia’ in Murree between 19-23 February 2018.
This workshop was organized to train a second league of faculty members to teach entertainment education. This year NUST, Indus Valley School of Arts and Architecture and University of Peshawar joined the initiative in addition to the seven participating universities from last year, which are SZABIST Karachi and Islamabad campuses, IQRA University Islamabad, Fatima Jinnah Women University Rawalpindi, Becaonhouse National University Lahore, Kinnaird College for Women Lahore and Habib University Karachi. Center staff and the two EE specialists Caroline Jacoby and Andrew Whaley conducted the workshop.
Each day started with a recap of the previous session by the participants, which consisted of exciting quizzes and skits. This was followed by various activities such as presentations of story outlines based on behaviour change models involving transitional characters, barriers and facilitators.
Some of the key presentations included various measures that can be taken to evaluate an entertainment education product and how to go about pushing the boundaries of stereotypical characters in drama. The participants also developed creative briefs on social issues and engaged in gender sensitive exercises.
The initiative to introduce the art and strategy of entertainment-education through a need-based curriculum, is the first ever endeavour of its kind, which been designed specifically for Pakistani academia. The purpose of this workshop was to consolidate and expand: train shadow faculty members in the already participating institutes and invite additional academic institutes for training in this unique strategy.