In broadcast-media, Center has expertise in producing entertainment-education products from soap operas, music videos, television and radio talk shows and television magazine shows to full-fledged commercial feature film. Center has vast experience in producing television commercials and using below-the-line communication technologies, i.e. branding and outdoor advertising. Center in Pakistan has pioneered a framework for using religious leaders and religious organizations as advocates and communicators for achieving development goals. It has successfully engaged more than 1,500 influential religious leaders as social and behavior change agents for successfully promoting better health and nutrition among their congregants. Center has also revived centuries old tradition of string-puppetry in Pakistan as a low-cost high-impact communication tool. Center has established a vast network of well-recognized print and broadcast journalists and television anchorpersons for development related advocacy and reporting. Center believes in developing tailor-made social and behavior change communication frameworks that are in accordance to local needs and could meet challenges of reaching underserved areas with limited reach of mainstream means of communication.