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Social and Behaviour Change Strategy for the Benazir Income Support Programme (BISP)

Social and Behaviour Change Strategy for the Benazir Income Support Programme (BISP)

Center is supporting UNICEF and the Benazir Income Support Programme in developing an evidence-based Social and Behaviour Change Strategy spanning Benazir Kafaalat, Benazir Nashonuma, and Benazir Taleemi Wazaif. The strategy addresses behavioural, social, and institutional barriers affecting programme uptake while providing a unified implementation framework adaptable across provinces.

Duration: 1 Years
Coverage: National (Pakistan)
Donor: United Nations Children's Fund (UNICEF)
Focus: Social Protection · Behavioural Science · Strategic Communication · Systems Strengthening
Key Results and Achievements
A nationwide behavioural diagnostic is completed and a comprehensive SBC Strategy with a Theory of Change is drafted. The intervention package includes a detailed implementation and governance framework, a monitoring and evaluation framework, and a fully costed implementation plan.
Selected Media Products
Strategy consultation workshops, stakeholder presentations, implementation tools.
Selected Publications
Social and Behaviour Change Strategy for BISP; Behavioural Diagnostic Report; Theory of Change; Monitoring and Evaluation Framework; Costed Implementation Plan.
Further Information
Available upon request.

Center for Communication Programs Pakistan is registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860