Developing Communication Strategy for Sehat Sahulat Program in Pakistan

Social Health Protection (SHP) programmes commenced in Pakistan in 2015 under two distinct names i.e. Sehat Sahulat Program (SSP) - previously known as Prime Minister’s National Health Program (PMNHP) - at the federal level and Social Health Protection Initiative (SHPI) at the provincial level (Khyber Pakhtunkhwa). Both programmes are now recognised as ‘Sehat Sahulat Program’ and currently cover a population of over 4.5 million families/households living below the poverty line. Center, with support of GiZ, is developing Communication Strategy for Sehat Sahulat Programme with the objective of improving acceptability, knowledge and awareness among all stakeholders i.e programme, purchasers’ of health service, providers of healthcare services, policy makers, beneficiaries as well as other partners such as Non Governmental Organizations which are associated with the programme.