The overall goal of the project was to use advocacy channels to bring family planning as a health and life saving interventions in policy and media circles. Its objectives included using multiple advocacy channels, media in general, policy entrepreneurs, and watchdogs to bring family planning as a health and life saving interventions in decision making circles. Another objective was to setup an independent advocacy and watchdog group “White Ribbon Alliance Pakistan," to influence the government and advance improvements in maternal and newborn health. As part of the project, policy proposals were also developed for decision makers and the media community was activated to build demand for brining improvements in access to family planning services.
