Social and Behaviour Change Strategy for the Benazir Income Support Programme (BISP)

Center is supporting UNICEF and the Benazir Income Support Programme in developing an evidence-based Social and Behaviour Change Strategy spanning Benazir Kafaalat, Benazir Nashonuma, and Benazir Taleemi Wazaif. The strategy addresses behavioural, social, and institutional barriers affecting programme uptake while providing a unified implementation framework adaptable across provinces.

Duration: 1 Years

Coverage: National (Pakistan)

Donor: United Nations Children's Fund (UNICEF)

Focus: Social Protection · Behavioural Science · Strategic Communication · Systems Strengthening

Key Results and Achievements

A nationwide behavioural diagnostic is completed and a comprehensive SBC Strategy with a Theory of Change is drafted. The intervention package includes a detailed implementation and governance framework, a monitoring and evaluation framework, and a fully costed implementation plan.

Selected Media Products

Strategy consultation workshops, stakeholder presentations, implementation tools.

Selected Publications

Social and Behaviour Change Strategy for BISP; Behavioural Diagnostic Report; Theory of Change; Monitoring and Evaluation Framework; Costed Implementation Plan.

Further Information

Available upon request.

Center for Center for Communication Programs comprises a nonprofit organization registered under the Societies Registration Act XXI of 1860 and a private limited company incorporated with the Securities and Exchange Commission of Pakistan under the Companies Act, 2017.