Television Commercials

Lady Health Workers

This commercial is to promote and give recognition to the Lady Health Workers’ network which is the backbone of Pakistan’s basic health care services. This network provides health related information and services to their communities at their doorstep.

Family Planning

This commercial informs about different family planning methods to choose from, for men and women, and both short-term and long-term reversible methods of contraception, which fits your needs and circumstances.

Exclusive Breastfeeding

This commercial talks about the importance of exclusive breastfeeding for the first six months of a child and the benefits it has for child's growth.

Essential Immunisations

This commercial stresses on the importance of essential immunisation of children, even though if one has to overcome access barriers.

Skill Birth Attendants

This commercial is on the critical importance of skilled birth delivery during pregnancy and identifies four skilled birth attendance, namely Doctor, Nurse, Midwife and the Lady Health Visitor.

Postnatal Care

This commercial talks about the importance of postnatal care soon after and after six hours of delivery for both mother and the child.

Newborn Care

This commercial is on newborn care in general and specifically on delaying bath to children for at least six hours after birth for prevention from pneumonia.

Birth Preparedness

This commercial talks about how birth preparedness can help families to overcome any possible complications, especially by arranging money, transportation and identification of health facility and skilled birth provider.

Antenatal Care

The commercial highlights the importance of antenatal care, especially at least four visits to health providers, to prevent from any possible complication before or during pregnancy.


The commercial underscores the importance of breastfeeding in general and specifically exclusive breastfeeding for first six months for improved health of children; it also addresses common misconceptions about breastfeeding.


This commercial is on treatment of diarrhoea and precautionary measures needed to limit the loss of water and minerals in children.

Center for Communication Programs Pakistan is a sister organization of Johns Hopkins Center for Communication Programs based in Baltimore, Maryland and registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860.
You can learn more about the worldwide network of Johns Hopkins Center for Communication Programs by visiting: CCP Worldwide Network