Seasonal Influenza Awareness Campaign for World Health Organization’s Regional Office for the Eastern Mediterranean
The overall goal of the project is to assist the World Health Organization Office for Eastern Mediterranean region in its efforts to improve preventive knowledge and vaccination practices related to influenza. The project entails designing, developing and delivering English language communication campaign on seasonal influenza.
Under the project, campaign material is developed and messages are framed according to three key audience groups, namely general public, high-risk individuals and health workers. The material development also included placement of Arabic and French translation.
- An animation-based infomercial series on prevention and protection from seasonal influenza
- A poster series on prevention and protection from seasonal influenza
- Giveaway material carrying messages on prevention from seasonal influenza
- A brochure on seasonal influenza