Health Communication Component of the USAID-funded Maternal and Child Health Program

Center for Communication Programs Pakistan, along with Johns Hopkins Center for Communication Programs as lead, Mercy Corps and Rural Support Programmes Network, is implementing the Health Communication Component (HCC) in focus districts of Sindh, Pakistan. HCC is a six-year, $24.5 million Component funded by the U.S. Agency for International Development (USAID) and is part of the Maternal and Child Health Program.

The Component envisions a Pakistan where individuals, families and communities advocate for their own health, practice positive health behaviors and engage with a responsive health care system. HCC will address family planning and maternal and child health, such as timely antenatal care attendance, in the Sindh province in Pakistan. The Component is working to create enabling environments for change, bolster social networks and empower community members with a sense of self-efficacy. Activities include social and behavior change communication (SBCC) interventions, such as designing and developing an aspirational health communication campaign and an effective package of SBCC interventions at the individual and household levels; advocating for more investment in and coordination of behavioral programming; and, strengthening the capacity of local agencies to implement SBCC activities.

Duration: 6 Years
Coverage: 15 focus districts of Sindh, Pakistan
Donor: United States Agency for International Development
Focus: Maternal and Child Health
Selected Media Products
The song on the central theme
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Television commercial on the Lady Health Workers program"
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A television commercial on informed contraceptive choice
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Selected Publications
360 Degree Media Report
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Health Journalism Tutorials
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Compendium of Sermons on Mother and Child Health
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Further Information

Center for Communication Programs Pakistan is a sister organization of Johns Hopkins Center for Communication Programs based in Baltimore, Maryland and registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860.
You can learn more about the worldwide network of Johns Hopkins Center for Communication Programs by visiting: CCP Worldwide Network