Increasing Women Participation in General Elections 2013 (and Beyond) in Pakistan: A Crowdsourcing Strategy
The project “Increasing Women Participation in General Elections 2013 (and Beyond) in Pakistan: A Crowdsourcing Strategy,” was implemented over a short duration of six months, with the start date of April 01, 2013, covering all of Pakistan with funding from the International Federation for Electoral Systems (IFES). The project entailed social mobilisation activities to be implemented all across Pakistan, especially in districts that had poor voter turnout in general elections 2008. It implementing a concerted advocacy campaign for increasing community engagement through activating existing nationwide networks, i.e. religious leaders, journalists, and communication experts, to generate support and mobilise resources in support for project’s objectives. The overarching framework of participants’ and communities’ engagement was of ‘crowdsourcing’ whereby the main objective of the proposed project was to increase women participation in 2013 elections, and beyond, to become a public agenda.