Increasing Women Participation in General Elections 2013 (and Beyond) in Pakistan: A Crowdsourcing Strategy

The project “Increasing Women Participation in General Elections 2013 (and Beyond) in Pakistan: A Crowdsourcing Strategy,” was implemented over a short duration of six months, with the start date of April 01, 2013, covering all of Pakistan with funding from the International Federation for Electoral Systems (IFES). The project entailed social mobilisation activities to be implemented all across Pakistan, especially in districts that had poor voter turnout in general elections 2008. It implementing a concerted advocacy campaign for increasing community engagement through activating existing nationwide networks, i.e. religious leaders, journalists, and communication experts, to generate support and mobilise resources in support for project’s objectives. The overarching framework of participants’ and communities’ engagement was of ‘crowdsourcing’ whereby the main objective of the proposed project was to increase women participation in 2013 elections, and beyond, to become a public agenda.

Duration: 1 Years
Coverage: All Pakistan
Donor: International Federation for Electoral Systems (IFES)
Focus: Election Reforms and Voter Education
Key Results and Achievements
The Project carried out pre-elections and post-elections activities with significant impact and reach, which reflected in high youth turnout in general and continued interest in politics even after elections, especially among women voters all over Pakistan. Students, both male and female, of higher education institutions were mobilised across Pakistan through different initiatives to improve women turnout, including theatrical events, students’ balloting and other competitions, the mobilisation activities continued after elections focusing on bi- and local-body elections. The nationwide religious leaders network was fully engaged and messages communicated to communities both through Friday sermons and banners displayed in mosques to communities. Existing large-scale volunteer networks were engaged as well as national NGOs and other institutions in election education campaigning including promotion of importance of women participation in elections in their ongoing activities. A total of 60 Community Based Organisations were trained on voter education handbook to facilitate their campaigning and education work at the grassroots level.
Selected Publications
Further Information

Center for Communication Programs Pakistan is a sister organization of Johns Hopkins Center for Communication Programs based in Baltimore, Maryland and registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860.
You can learn more about the worldwide network of Johns Hopkins Center for Communication Programs by visiting: CCP Worldwide Network