Workshop on Leadership in Strategic Health Communication

26 – 30 March 2013, Islamabad Pakistan

An intensive learning opportunity for aspiring journalists and reporters from print and broadcast media

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Johns Hopkins University’s Center for Communication Programs, in collaboration with Pakistan’s Center for Communication Programs presents the Advances Workshop on Leadership in Strategic Health Communication with a tailor-made curriculum designed for aspiring journalists and reporters in the context of burgeoning media environment of Pakistan. The curriculum responds to the dynamic media where there is growing appetite among newspaper readers, radio listeners and television viewers of objective and factual reporting of social issues in general and of population and health topics in particular. The redesigned course condenses the original three-week workshop offered every year in Baltimore by the Johns Hopkins University and incorporates some of the latest thinking on leadership development for their application to strategic health communication in a weeklong intensive learning opportunity. The workshop is to help journalists and reporters to better conceive, theorize and report on social issues for sustained, much-wider and result-oriented impact.

Course Directors

Guided by international and national communication and development experts, participants explore the elements of effective reporting skills to create better-informed, competent and literate societies. Dr. Benjamin V. Lozare and Mr. Basil Safi from the Johns Hopkins University’s Center for Communication Programs will jointly conduct the workshop.Dr. Lozare has more than 25 years of experience in research, teaching and practice in international and development communication. He has been working for Johns Hopkins University for the past 20 years and is a certified PhD in Mass Communication from University of Wisconsin. Besides his vast international experience, Dr. Lozare has advised various key Pakistan partner organizations including Ministries of Population Welfare and Health as well as United Nations Population Fund and United States Agency for International Development.

Mr. Safi has more than 10 years of international experience in design and implementation of public health and infectious disease communication and media advocacy programs. As a JHU/CCP’s Regional Director for Asia, Mr. Safi is responsible for supporting country offices with high level technical, programmatic, and supervisory assistance for a range of social and behavior change communication programs

Benjamin Lozare

Workshop participants learn to:

  • Apply key leadership principles in reporting on societal issues in general and on health and population subjects in particular;
  • Think strategically in formulation of media contents;
  • Observe and listen to develop relevant and context-specific participatory outcomes;
  • Follow established models of health communication for systematic and result-oriented reporting;
  • Enhance advocacy skills;
  • Use range of metaphors and analogically-driven reporting contents for broad-based sustained impact;
  • Develop self-learning practices;
  • Manage reporting projects for a longer duration to respond to people’s and communities’ needs and effective follow-up;
  • Improve interpersonal communication skills;
  • Group discussion skills with grassroots communication;
  • Attract and leverage additional support for better reporting; and
  • Evaluate communication to improve future performance.


Basil Safi

The learning atmosphere is lively, friendly, creative, and focuses on specific learning needs. The learning process emphasizes the whole individual and “learning by doing”. Participants learn from each other and from knowledgeable trainers including Dr. Benjamin V. Lozare Chief of Training Divisions Johns Hopkins Center for Communication Programs Baltimore U.S.A.

Application and admission to the workshop:

The admission to workshop is free but strictly on merit. An admission committee will evaluate candidates on the basis of their current responsibilities and future potential to contribute in the field of health journalism and reporting. Successful candidates will be informed accordingly. The workshop requires full-time commitment from all participants and those unable to attend the full course may not apply. Applicants are requested to apply through their respective agencies attaching a copy of their most recent CV. The medium of communication for this workshop is English and requires candidates to have working proficiency of English language.  

  • Application Material: Completed prescribed application form along with updated resume
  • Application deadline is over:
  • Number of Participants: 12 – 15
  • Apply at:

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Successful candidates, that have fully participated in the proceedings of the workshop, will be conferred Certification from the Johns Hopkins School of Public Health, Baltimore U.S.

Workshopt transport and accommodation:

This is a residential workshop for outstation participants and therefore required to stay in accommodation provided by the organizers; participants coming from outside Rawalpindi and Islamabad will be reimbursed economy class air/ road/rail fair on producing actual tickets/receipts. Boarding, lodging and food is provided for all participants by the workshop organizers.

Support for the workshop:

The workshop is made possible with the generous support of United Nations Population Fund under a concerted advocacy project call APNA Pakistan [Advocacy for Population and National Advancement] implemented by a consortium led by Contech International with the Centre for Communication Programs as one of its partners responsible for strategic social and behaviour change communication. The project is aimed at generating sustained political will and commitment within the current and future governments for universal coverage of family planning services to manage population growth, and social and economic development of the country. The project has two main objectives of raising awareness among policymakers, implementers, civil society, donors and families about the benefits of low population growth rate for national and individual health and prosperity, and convert this awareness into action at all levels for better access and utilization of family planning services in Pakistan.

Johns Hopkins University’s Center for Communication Programs:

The Center for Communication Programs reaches people in more than 100 countries to help them make important decisions about their health. The Center is part of the Johns Hopkins University’s Bloomberg School of Public Health known internationally for its leadership and research in public health. The Center operates in more than 60 developing countries. As part of the K4Health (Information and Knowledge for Optimal Health) Project, the Center publishes Population Reports, the authoritative review journal on family health topics, and maintains POPLINE, an international population database available on compact disc.

For more information contact:

Ms. Shifa Ahmad, Course Coordinator

Center for Communication Programs Pakistan is a sister organization of Johns Hopkins Center for Communication Programs based in Baltimore, Maryland and registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860.
You can learn more about the worldwide network of Johns Hopkins Center for Communication Programs by visiting: CCP Worldwide Network