Center in collaboration with Palladium Pakistan and support from UK Aid held a ‘Workshop on Entertainment-Education for Academia’ in Dubai between 9 -13 January 2017.
This was the first-ever endeavour to introduce the art and strategy of entertainment-education through a need-based curriculum designed specifically for Pakistani academia. The participants of the workshop included educators from eight universities, namely Beaconhouse University, Fatimah Jinnah Women University, Habib University, Iqra Islamabad, Kinnaird College for Women, Riphah, SZABIST Isb/Khi campuses and, Center staff and the two EE specialists who conducted the workshop, Caroline Jacoby and Andrew Whaley.
The purpose of the workshop was for this team of academics to experience the first draft of the curriculum and analysis of its content for further refinement to the needs of the Pakistani students. This Course in Entertainment-Education and Social and Behaviour Change Communication (EE-SBCC) is a pioneering initiative.