Under the Project Empowerment Voice and Accountability, trainings were held for journalists in 13 districts of Khyber Pakhtunkhwa and Punjab provinces. The objective of the Journalists’ Engagement component is to increase the reporting on health and nutrition issues in both print and broadcast media and to advocate for brining improvement in health services and policy implementation. This initiative also contributed to creating a pool of journalists who are now engaged on Rights Based Health Reporting on health and nutrition issues.
A total of 126 journalists are trained from 13 districts namely, Lahore, Sahiwal, Muzaffargarh, Lodhran, Layyah, Bhakkar, Peshawar, Nowshera, Mardan, Swabi, Haripur, Mansehra and Karachi. A peer-to-peer approach is used where senior journalists have conducted sessions on rights-based approach and personal-story. The participants further discussed every day challenges they faced in producing and reporting health stories and discussed solutions to address these problems.
Follow up sessions are planned in the future, where these journalists will present what they have produced to the mentors and will be evaluated. Further more media content monitoring method is applied to keep track of the number of stories produced by the trained journalists.