Center on September 25, held a series of workshops in partnership with the Directorate Health Services with vaccinators and their supervisors for the development of a global Interpersonal Communication Toolkit on Immunisation. The development work is spearheaded by Center’s parent organization Johns Hopkins Center for Communication Programs for UNICEF. Center is providing assistance in research and design activities in Pakistan.
Frontline workers are a crucial bridge to health services, such as immunization, for community members. FLWs who routinely engage in positive and meaningful interpersonal communication with their clients are able to build trusted relationships with individuals and families. FLWs with these skills are better able to engage and mobilize communities to take ownership over their health and well-being and adopt preventive behaviors, including immunizing their children.
These workshops are one of the activities that were undertaken to better understand the FLWs needs and preferences for IPC through a combination of role plays, group discussions, creating personas and prototyping exercises.
Using a human-centered design approach the idea is to directly learn from the audience we are designing for to find solutions that meet their needs and requirements to be more effective in communicating with caretakers and immunizing their children.