Kinnaird Lecture

A Lecture Series on Entertainment-Education

Center, as part of its broader initiative on promoting the art and strategy of Entertainment-Education, a series of lectures with the the participating universities across Karachi, Lahore, Islamabad and Rawalpindi.

This innovative exercise falls under the Scriptwriter/Screenwriter Initiative (SSI); for better integration of educational content in entertainment products, Empowerment, Voice and Accountability broadened its scope with the development of the first of its kind Entertainment-Education Curriculum. The overall goal is to institutionalise and mainstream Entertainment-Education through academic cooperation.

In order to achieve this, Center collaborated with Entertainment-Education international experts, Andrew Whaley, a dramatist from South Africa and Caroline Jacoby, an academician who teaches Entertainment-Education at the Johns Hopkins University to develop the curriculum and conduct workshops to facilitate the induction of the course in various universities teaching Media, Film & TV and Communication studies. As a result, eight participating academic institutions were invited to the workshop on ‘Entertainment-Education for Academia’ in January 2017, in Dubai. The participants were introduced to the curriculum developed by the Center, which focused on Entertainment-Education to address social and educational issues with theoretical underpinnings of Social and Behaviour Change Communication (SBCC) models.

Right after the workshop, four institutes piloted the course between January and March 2017; Kinnaird College Lahore, Habib University Karachi, Fatima Jinnah Women University Rawalpindi, Iqra University Islamabad. These institutes along with four other participatory institutes were then invited to a debrief session from March 21 to 23 to reflect and learn from the challenges incurred as a result of introducing the course. The session provided a platform for constructive criticism and allowed room for the participating institutes to exchange insights on further refining the course within the context of Pakistan.

Center also organised a series of guest lectures at the participatory institutes in March delivered by Entertainment-Education experts, Caroline Jacoby and Andrew Whaley, in order to provide support and further facilitate the implementation of the curriculum. Each lecture was designed according to the institute’s requirements and were held in the following order; Iqra University Islamabad held its lecture on March 19; Fatimah Jinnah Women University signed a MoU with Center on March 24 preceded by two lectures on the same day; Riphah held two lectures as well on March 24 and 25; Kinnaird College on March 27 and Beaconhouse University Lahore on the 28th respectively; in Karachi Habib University held two lectures on March 29 and 31 and held a public event in which Andrew Whaley gave a talk followed by a panel discussion; Szabist University Karachi hosted the lecture on March 30. The series of lectures received a great response by the students and faculty alike.

An Entertainment-Education conference is planned for the end of the year, where EE-SBC students of the participating institutes will be invited to showcase their work in an EE product of their choice, for example, a short film, theatre drama, script etc. The remaining four institutes are in the process of inducting the course and plan to institutionalise it in Fall 2017.


Center for Communication Programs Pakistan is a sister organization of Johns Hopkins Center for Communication Programs based in Baltimore, Maryland and registered in Pakistan as a nongovernmental and nonprofit organization under the Societies Act XXI of 1860.
You can learn more about the worldwide network of Johns Hopkins Center for Communication Programs by visiting: CCP Worldwide Network