Provincial Health and Nutrition Programme (PHNP), funded by UK Government’s Department for International Development (DFID), aims at achieving improved Reproductive, Maternal, Newborn and Child Health (RMNCH) services and nutrition results in Punjab and Khyber Pakhtunkhwa provinces over four years (2013 to 2017). The objective of the programme is to increase the demand for better RMNCH services and nutrition and empower citizens to hold the service providers to account. Women, girls and children with the greatest needs and from underserved backgrounds are prioritized. The sub-programme “Empowerment, Voice and Accountabiity for Better Health and Nutrition” complements the supply-side interventions by increasing demand and strengthening mechanisms for greater and effective citizen participation and monitoring of health services. Center for Communication Programs, along with GRM Futures, Mercy Corps and Integrity, is one of the implementing partners and is responsible for designing and managing all media and communications activities.