In broadcast-media, Center has expertise in producing entertainment-education products from soap operas, music videos, television and radio talk shows and television magazine shows to full-fledged commercial feature film. Center has vast experience in producing television commercials and using below-the-line communication technologies, i.e. branding and outdoor advertising. Center in Pakistan has pioneered a framework for using religious leaders and religious organizations as advocates and communicators for achieving development goals. It has successfully engaged more than 1,500 influential religious leaders as social and behavior change agents for successfully promoting better health and nutrition among their congregants. Center has also revived centuries old tradition of string-puppetry in Pakistan as a low-cost high-impact communication tool. Center has established a vast network of well-recognized print and broadcast journalists and television anchorpersons for development related advocacy and reporting. Center believes in developing tailor-made social and behavior change communication frameworks that are in accordance to local needs and could meet challenges of reaching underserved areas with limited reach of mainstream means of communication.
Social and Behavior Change Communication
Center works through all available forms of media and has expertise in conceptualization, design, implementation, and evaluation of strategic communication interventions, including development of campaigns, materials, and special events.
Pakistan Initiative for Mothers and Newborns
From 2004 till 2010, Center in its international capacity, implemented the communication component of USAID funded project "Pakistan Initiative for Mothers and Newborns." Center served as one of its five consortium partners under the umbrella of Johns Hopkins University. The overall aim of the project was to improve maternal, newborn and child health situation as well as family planning status in Pakistan. Center managed implementation of social and behavior change communication activities for approximately US$ 9 million that included strategy formulation and implementation of all forms of media and communication activities.
One of Center's core competencies is capacity development of partners and stakeholders. Center in Pakistan draws upon resources from its global network, in particular from Johns Hopkins University, to conduct state-of-the-art training in interpersonal communication, design and development of communication strategies, application of concepts, theories and research to communication programming. We also specialize in innovative methods of capacity development techniques using role-playing, simulation, case studies, position rotations and observation assignments.
Meena Social Mobilization Initiative
With the support from UNICE Pakistan, Center implemented a social mobilization initiative using Meena storybooks and films for introducing, promoting and integrating, all over Pakistan, in-service teachers' capacity development programme based on
Communication Research and Evaluation
Center has unsurpassed communication research and evaluation capabilities in Pakistan including application of innovative data collection and analysis techniques. We have extensive expertise in quality pre-testing, assessments and impact studies of communication-related interventions.
Tobacco Advertising and Global Youth Market Survey
Center, with the support from and in partnership with Johns Hopkins Bloomberg School of Public Health, helped designing and implementing a research study to explore relationship of tobacco adverting, marketing regulations and youth. The study aimed at exploring young children's awareness of and attitudes of tobacco brands. The Study was part of a larger research project aimed at acquiring important information on the tobacco industry's reach, especially towards the next generation of smokers. In addition, the study has provided a thorough review of modern marketing strategies, a compilation of current regulatory approaches, and new and raw data from actual children to lead to recommendations of global policies on tobacco marketing. Pakistan's component of the study was completed in June 2012.
Center develops advanced mechanisms and time-tested tools to foster and sustain networks, information systems and databases.
Design and Development of a Corporate Social Responsibility Portfolio for Jazz
Advocacy & Media Relations
Center works closely with policymakers and civil society organizations to bring critical development topics to the top of the political agenda and to garner consensus for high-impact initiatives.
Advocacy for Population and National Advancement [APNA Pakistan]
APNA Pakistan [Advocacy for Population and National Advancement] was a concerted advocacy campaign funded by UNFPA and implemented by a consortium led by Contech International with Centre as one of its implementing partners responsible for strategic social and behaviour change communication. The project was aimed at generating sustained political will and commitment within the current and future governments for universal coverage of family planning services to manage population growth, and social and economic development of the country. The project's two main objectives were to raise awareness among policymakers, implementers, civil society, donors and families about the benefits of low population growth rate for national and individual health and prosperity; and convert this awareness into action at all levels for better access and utilization of family planning services in Pakistan. The advocacy campaign was implemented for six months prior to 2013 general elections in Pakistan.